Now, I think we've done a lot to prepare to help serve our customers and support our customers over the next 6 and 9 and 12 months.Д«ut there's just huge uncertainty about what's going to happen. And this theme of growth is something we're really excited about helping our customers access more of our great products in a more simple and personalised way.ДЄnd then finding areas within the UK consumer and business segments where we can grow Lloyds Banking Group and then the third and fourth themes all around focus, focus on efficiency and creating the opportunity to recycle our resources for that growth.ДЄnd then finally, most important for all of us is how do we build the right organisation, culture and then talent, technology and data to enable that strategy?ДЄnd one of the things we're announcing today is a significant investment over and above our run rate investment to enable us to do that.Д¬arla: Tell us what was the toughest question you've had so far in preparing for this announcement?Д¬harlie: I think probably the hardest one has been around the cost of living, and the impacts we see for our customers. The second thing is a growth mindset and a pivot towards growth. But one of the things we're doing in this strategy is we really want to make being purpose led integral to everything we're doing.ДЄnd you're going to see that our purpose around Helping Britain Prosper is started to be woven in, in a very detailed way to all of the strategies and the commercial outcomes we're committing to. The first is we've always been a fantastic organisation in terms of having a strong purpose and being the leading financial services group in the UK. So there's a few key priorities we are laying out today. So tell us a little bit more now as we go into our new strategy, what are the areas that you think you would like the Group to take in terms of our new focus and new opportunities?

I'm excited that we're going to get to a position when we can start to share all of our priorities with all of our colleagues for Lloyds Banking Group going forwards. But I have to say the primary thing I've got is I'm just excited. How does it feel now that you're finally here launching it and revealing the new strategy?Д¬harlie: Well, as you say, it's been a busy few months, few weeks since I've joined. Carla: It's just over six months since you joined us as CEO but longer than that since you knew you were coming to the Group.

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